Our Case Study

One of the reasons we decided to showcase ABG as a case study is because our work for them is a prime example of how cost effective and creative it can be to produce all of your marketing and training materials under one umbrella.

By using multiple companies that don't work with each other, you may end up with too many people doing too many things with no idea of the overall plan. You attend meeting after meeting, answering the same questions to different people, who will translate what you say in any number of ways. You could find yourself working very very hard, but get nothing accomplished. It's very easy to see how marketing dollars may be lost.

All of your marketing materials have the basics, your logo, photographs or drawings of your products and descriptions of what you do and how you do it. When you add that to training applications, video footage and production. You have a lot of assets. The CGI Group will help you leverage your assets in leading edge ways.

The bulk of our involvement with ABG was to provide them with the training programs. But that led us into video production and web site design projects.

We were able to produce the "Play to Win" video for our affiliate Tingas-Hill, easily because we already knew the product. When the client said, "we want to show the deep lift, we want to stress compaction", we knew exactly what pieces of video footage we had to find. We had the paver already modeled from all of the Training Projects we did for them, so we just took the model and rendered a version for the video.

Are you having to reinvent the wheel on new projects?

ABG had a huge return on their previous marketing investments when it came to adding innovative pieces to their website. In this case it was just a matter of repackaging assets already in place.

We used animation and video we previously produced to illustrate the paver and the screed. And through our affiliate Tingas-Hill, we were able to use some of the photography and illustrations from their brochures and catalogs to fully explain the process. We took all of those assets and delivered a unique cutting edge result.

Can you imagine the cost if ABG commissioned this project from scratch? See more in design.